LE SSERAFIM and Gemini come together in a global campaign that blends music, AI, and real-world lifestyle moments. The group demonstrates how Gemini enhances daily experiences with smart tools like visual recognition and real-time translation. Fans appreciated both the advanced technology and the group’s visuals, even adding humor through playful interactions with the AI.
LE SSERAFIM and Gemini Join Forces for a New Kind of Music Experience
Google has teamed up with LE SSERAFIM to launch a unique global campaign that blends music, AI, and everyday tech. This is the first time Google Android has collaborated with a K-pop group to create a music video, and it’s generating buzz for more than one reason. The campaign revolves around Google’s newest generative AI model, Gemini, and highlights how it can enhance both creative expression and daily convenience. The music video for LE SSERAFIM’s latest single, Come Over, premiered on March 31 via HYBE LABELS’ official YouTube channel and forms the core of this tech-meets-pop initiative. Rather than simply promoting a song, this project introduces viewers to a futuristic lifestyle where music and AI are part of the same rhythm.
AI in Everyday Life
The campaign doesn’t stop with the music video—it extends into a full video series that demonstrates how Gemini works in real life. With titles like A New World with One Touch and Solving Curiosity with Gemini Live, the series offers fans a closer look at how LE SSERAFIM members use Android devices and Gemini AI in everyday scenarios. For instance, one member uses Gemini’s visual recognition to get fresh home decor ideas by scanning images with her smartphone. In another scene, the group relies on the camera and AI to help assemble furniture by analyzing instruction manuals. These are not staged tech demos; they feel like casual yet smart interactions, seamlessly blending into the artists’ daily lives. Through this campaign, viewers get a sense that using AI can be intuitive and even fun.
Practical AI Moments Made Easy and Relatable
The campaign also highlights Gemini’s ability to make small but meaningful contributions to daily routines. In one segment, a member identifies a painting by snapping a photo, then gets directions to the actual exhibition using Google Maps. In another, they watch a cooking tutorial on YouTube, pause to check an unfamiliar ingredient, and use the “Circle to Search” tool to instantly translate a foreign label at the grocery store. What might feel like advanced technology becomes completely approachable when shown this way. The music video only hints at these features through brief visual moments, but the extended campaign unpacks them in useful, relatable detail. It’s not just about innovation—it’s about turning complex tools into everyday solutions.
Fans React to Gemini and LE SSERAFIM With Humor and Curiosity
While the tech is impressive, fans on Korean online communities had their focus elsewhere—namely, on the stunning visuals of the LE SSERAFIM members. Many viewers were so captivated by their beauty that they joked the campaign felt more like a fashion film than a tech promo. On popular forum theqoo, one user even shared an experiment: they asked Gemini to summarize LE SSERAFIM’s concert schedule. Hilariously, the AI invented new events, including a U.S. comeback and a European tour that don’t exist. This led to a wave of funny comments about Gemini “overworking” the group. Fans took it lightly and enjoyed the playful side of AI, showing that this campaign not only introduces useful tech—it also creates room for laughter and interaction.
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Circle to Search has been clutch thanks to Le Sserafim, and now I’m also using Gemini a lot lol