KiiiKiii made their official debut with the release of their first mini album, UNCUT GEM, on March 24. Their pre-debut track I DO ME gained significant attention, topping YouTube’s trending videos list for two consecutive days. Fans are eagerly anticipating their showcase and collaborations, including lyrics by writer Lee Seul-ah.
KiiiKiii Debut Album UNCUT GEM Released
KiiiKiii, who gained attention with their pre-debut song “I DO ME,” is making their official debut. According to Starship Entertainment, the group will release their debut album, “UNCUT GEM,” on March 24 at 6 p.m. across various music platforms. This first mini-album consists of six tracks that convey KiiiKiii’s constant questioning about youth, showcasing their boldness and unique charm.
Success of “I DO ME” and Viral Music Video
KiiiKiii introduced their title track “I DO ME” through pre-debut promotions, even performing on music shows. Notably, the group released the music video before the official audio, which quickly gained traction. For two consecutive days, the music video ranked first on YouTube’s trending videos. Particularly memorable was member Leesol’s scene where a real ladybug sat on her face, paired with the line, “That’s my piercing.” This striking moment left a lasting impression and became a signature image of the music video.
KiiiKiii Debut Tracks Showcasing Musical Versatility
The “UNCUT GEM” album presents various tracks that emphasize KiiiKiii’s creative identity. The songs include “DEBUT SONG,” which celebrates the group’s emergence with minimalistic yet sophisticated beats, and “GROUNDWORK,” a playful introduction piece featuring 808 bass and vintage synthesizers. Other tracks include “THERE THEY GO,” which combines vintage instrumentals and vocal chop sampling, “BTG,” a genre-blending track fusing hip-hop and EDM, and “ONE OFF,” highlighting retro Moog Synth sounds with a deep bass and kick combination.
Starship Entertainment’s Vision for KiiiKiii
Starship Entertainment describes KiiiKiii as a group that expresses itself through diverse melodies and individual vocal styles. The agency emphasizes that the group freely questions the world without forcing any particular narrative, instead pursuing an enjoyable and unpredictable musical direction. This project is the latest effort of Starship’s Executive Producer, Seo Hyun-joo, who previously played a pivotal role in shaping the success of IVE.
Collaboration with Lee Seul-ah for KiiiKiii Debut
The album also attracted attention for its collaboration with writer Lee Sulla, known for her essays, novels, columns, interviews, and screenwriting. She contributed lyrics to the songs “GROUNDWORK” and “ONE OFF,” exciting her fans who are eager to hear her lyrical storytelling. As KiiiKiii prepared for their official debut, they held a showcase at Seoul’s Blue Square Mastercard Hall at 8 p.m. The event featured performances, album discussions, and other engaging segments, with a live broadcast on KiiiKiii’s official YouTube channel for fans across 126 regions worldwide.
Positive Reception of KiiiKiii Debut Announcement
Following the announcement of KiiiKiii’s debut, the Korean online community expressed support, with many wishing the group success. Since the release of the “I DO ME” music video had already garnered positive reactions, expectations for the debut album were high. Fans are especially curious about how Lee Sullla’s lyrics will complement KiiiKiii’s dynamic music style.

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I only have to wait one and a half hours to hear KiiiKiii’s new song. I am very excited.