KiiiKiii released a behind-the-scenes video for BTG, revealing a bold concept different from “I DO ME.” The video showcased the group’s creativity, and BTG gained massive popularity, trending on YouTube and hitting 100 million Instagram views. Fans debate whether KiiiKiii will continue with hip-hop or explore a new direction.
KiiiKiii BTG Concept Breaks Expectations
K-pop group KiiiKiii recently released a behind-the-scenes video for their debut song, “BTG.” The video, uploaded on their official YouTube channel on April 2, showcases a strikingly different concept from their previous title track, “I DO ME.” While “I DO ME” had a fresh and bright image, “BTG” highlights a hip and edgy atmosphere unique to KiiiKiii. The members experimented with bold styling choices, including color bridge hair dye and retro glasses. Surprisingly, the music video was filmed in a greenhouse, creating an unexpected yet artistic setting.
KiiiKiii BTG Music Video Shows Creative Vision
The members actively participated in the styling and set design for the music video. They even harvested carrots themselves to use as props, adding a playful and personal touch. Some members did their own nail art, intentionally creating a raw and natural look. The nighttime scenes featured vivid lighting and laser effects, enhancing the video’s futuristic vibe. Despite the relaxed and fun atmosphere during breaks, the group showed impressive professionalism, fully immersing themselves in the concept once the cameras started rolling.
KiiiKiii BTG Viral Success Proves Massive Popularity
Since its release on March 24, “BTG” quickly gained popularity, making it to YouTube’s trending videos. A short behind-the-scenes clip uploaded to their official Instagram surpassed 100 million views, proving the song’s massive impact. The title stands for “Been That Girl,” sending a message of confidence: “This is who I’ve always been.” The song blends hip-hop and EDM, reinforcing KiiiKiii’s identity as a bold and independent group.
Questions About KiiiKiii’s Musical Direction
Despite their initial success, discussions have emerged regarding KiiiKiii’s future direction. On Korean forums like MLBPARK, fans are debating whether the group will continue with a hip-hop-inspired concept. While “I DO ME” was widely embraced, the other hip-hop-heavy tracks from their debut album received mixed reactions. Some argue that hip-hop concepts are less popular in K-pop today, and Starship Entertainment has not traditionally focused on the genre.
Making a Strategic Choice
KiiiKiii has gained significant attention, but much of their success is credited to “I DO ME” rather than their hip-hop-based B-sides. Although their debut album performed well, their hip-hop tracks did not achieve the same level of success. Fans are now curious if the group will stick to hip-hop or explore a different musical style. Given their growing fanbase and early feedback, KiiiKiii is expected to make a well-thought-out decision on their future direction.
Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
KiiiKiii’s voice tone is absolutely fantastic. They are so cool when they rap too.