Karina Invites Fans with a Cheerful Call to Share a Cold KRUSH

Karina and KRUSH launch a new advertisement series filled with energy, flavor, and fizz. The campaign features youthful stories, playful humor, and a message about finding refreshment in unexpected moments. While Karina captured fans’ hearts, reactions to KRUSH remain divided among online viewers.

KRUSH Launches New Campaign with Karina

Lotte Chilsung Beverage has announced a new advertisement for its beer brand KRUSH featuring girl group aespa’s Karina. The company recently renewed its contract with Karina and released a fresh campaign built around the concept of a “massive carbonated rush.” This theme emphasizes the intensified carbonation and refreshing taste of the beer.

Karina Faces a Sudden Change and Finds Relief in KRUSH

In the first video, Karina and her friends are seen running full speed, eager for their time to come. Their energy halts suddenly when a last-minute text cancels their restaurant reservation. In this moment of disappointment, KRUSH appears as the solution, offering a fizzy refreshment that changes the mood. The commercial captures the “bursting carbonation rush” theme by pairing youthful tension with a crisp beer break.

Party Vibes Return as Karina Chooses KRUSH for the Perfect Drink

The second video shifts to a lively party scene. Karina enjoys a perfect mix of food, mood, and energy—but a flat beer breaks the moment. She looks at the dull beer and quips, “Do you really want to flatten the mood?” Then she confidently orders, “Give me a KRUSH, please,” bringing back the energy with a sparkling glass of beer. The scene reinforces KRUSH’s unique appeal—its vibrant fizz.

MLBPARK Users React to Karina’s “Call”

Interestingly, the most buzzworthy video among Korean users on the community forum MLBPARK was not the main ads. It was a video clip of Karina inviting someone to join her for a glass of KRUSH over a phone call. Forum members found the video charming and joked that if Karina called, they wouldn’t dare say no—even bringing their wives along if needed. One particularly witty comment said they would attend even as a married man, which drew laughter and agreement.

Mixed Reviews: Karina Wins, KRUSH Doesn’t

Karina’s line, “I look especially pretty today,” received enthusiastic praise, with many fans admitting they couldn’t disagree. MLBPARK users largely admired Karina’s charisma and charm in the ad. However, not everyone was sold on the product. While Karina’s presence was well received, some viewers expressed that they liked her—but not the beer. It appears KRUSH still lags behind Karina in popularity.

Eye Injury of Karina and Performance Journey Shared with Fans

Eye injury of Karina was revealed during a live broadcast with Giselle, where she described the situation with humor. Despite the pain, Karina performed on stage using protective lenses instead of wearing an oversized eye patch.

Here’s a link to MLBPARK.

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