JENNIE turns Seoul City into a cinematic love letter through her latest music video from the album Ruby. Her artistic direction blends dreamy visuals and cultural pride, revealing the city as both muse and message. Fans respond with admiration, moved by her devotion to Seoul and the generous scope of her project.
JENNIE and Seoul City Create a Dazzling New Music Video Moment
On April 26, JENNIE officially released the music video for Seoul City through her YouTube channel and social media. The track belongs to her first solo studio album, Ruby, which features an impressive collection of fifteen songs. JENNIE showcased an extraordinary promotional strategy by unveiling music videos for seven tracks, a move rarely attempted in K-pop. Her bold approach quickly captured the attention of fans and the industry, setting a fresh standard for solo promotions.
A Dreamlike Portrait of Seoul Unfolds in JENNIE and Seoul City
The Seoul City music video takes viewers on an enchanting journey across Seoul’s vibrant streets and hidden corners. Wrapped in a dreamy atmosphere, JENNIE fully immerses herself in the spirit of the city, capturing its emotional essence. She actively contributed to the songwriting and composing process, adding a heartfelt personal touch to the track. Through her lyrics, JENNIE paints Seoul as a magical place, more precious than anywhere else in the world.
Record-Breaking Success Achieved by JENNIE and Ruby
With the launch of Ruby, JENNIE set historic records for K-pop female solo artists both at home and abroad. She achieved 661,130 copies sold in her first week, an unparalleled milestone among female K-pop soloists this year. Additionally, she entered the UK Official Album Chart at number three, the highest rank ever achieved by a K-pop female solo artist. These achievements clearly reflect her expanding influence and solidify her position as a powerful figure in global music.
Fans Feel Deep Appreciation for JENNIE’s Dedication Shown in Seoul City
Many fans expressed heartfelt admiration for JENNIE’s tremendous effort in producing music videos for seven of her album’s tracks. Creating even one music video demands significant time, effort, and financial resources, making her achievement even more remarkable. Fans found themselves touched by her clear dedication and desire to present something special for them. Seoul City alone gathered over 370,000 views within an hour of release, a testament to the overwhelming excitement and love from her audience.
JENNIE and Seoul City Celebrate Korean Culture with Global Audiences
Korean viewers especially appreciated how JENNIE used Seoul City to share the beauty of Seoul with the world. Some even seriously proposed that Seoul should appoint her as an honorary ambassador to promote the city’s charm internationally. Throughout her projects, JENNIE has woven Korean culture into her work with great creativity and care. In ZEN, she introduced a costume inspired by a Silla dynasty golden crown, showcasing Korea’s rich history. In Seoul City, she wore a stunning mother-of-pearl outfit, elegantly highlighting the artistry of Korean lacquerware for global audiences.
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This song is another masterpiece from Ruby album.