JENNIE and Handlebars Music Video Highlights Ruby’s Impact

JENNIE and Handlebars have drawn worldwide attention with the release of the Handlebars music video from her first solo album, Ruby. The collaboration with Dua Lipa features a dreamy, cinematic aesthetic that captivated fans. As Ruby continues to break records globally, JENNIE’s influence in the music industry grows stronger.

JENNIE and Handlebars Album Introduction

JENNIE, the global artist, continues to captivate fans worldwide with the steady release of content from her first solo studio album, ‘Ruby.’ On the 11th at midnight, JENNIE shared the music video for ‘Handlebars (feat. Dua Lipa)’ on her official social media channels, further building excitement for her highly anticipated album.

JENNIE and Dua Lipa’s Handlebars Collaboration

The released music video features a dreamy and mysterious atmosphere, starring JENNIE and international pop star Dua Lipa. The film camera’s analog aesthetic enhances the visuals, creating a cinematic experience. ‘Handlebars,’ featuring Dua Lipa, portrays the intense emotions of falling in love, highlighting the struggle of knowing it’s foolish but being unable to stop.

Ruby’s Record-Breaking Achievements

JENNIE’s ‘Ruby‘ is making history with its achievements. The album reached 9th place on the U.S. Apple Music ‘Top Albums’ chart, marking the highest position ever for a K-pop solo artist. In Europe, ‘Ruby’ secured 2nd place on the Apple Music ‘Top Albums’ chart, setting a new record for female K-pop solo artists. Additionally, the title track ‘like JENNIE’ became the first song by a female artist to top South Korea’s Apple Music ‘Top Songs’ chart this year. JENNIE is also the only K-pop artist to rank 1st on both the ‘Top Albums’ and ‘Top Songs’ charts on China’s Apple Music.

Extensive Promotion of ‘Ruby’ Through Music Videos

JENNIE’s promotional efforts for ‘Ruby’ are unprecedented. Of the 15 songs included in the album, six have been accompanied by music videos: ‘like JENNIE,’ ‘Handlebars (feat. Dua Lipa),’ ‘ExtraL (feat. Doechii),’ ‘Mantra,’ ‘Love Hangover (feat. Dominic Fike),’ and ‘ZEN.’ This extensive promotion reflects JENNIE’s dedication to delivering high-quality content to her fans.

Speculation About Handlebars’ Production Costs

Korean community MLBPARK members praised the high quality of the ‘Handlebars’ music video and wondered about its production cost. Recent comments suggested that major agency music videos often exceed 1 billion KRW (approximately $750,000) in production costs. The music video for (G)I-DLE’s ‘Super Lady’ reportedly cost 1.1 billion KRW. Considering JENNIE has released six official music videos for this album alone, there is speculation that her agency may have spent around 10 billion KRW (approximately $7.5 million) on this project. As JENNIE runs her own agency, it is believed she took a considerable financial risk to deliver the best possible album for her fans.

Upcoming Handlebars Performance by JENNIE

On the 12th, JENNIE’s ‘Handlebars (feat. Dua Lipa)’ performance will be exclusively released through NPOP, Billboard, and Billboard Korea’s YouTube channels. Fans eagerly await this performance as JENNIE continues to showcase her creative vision with ‘Ruby.’

JENNIE Interview: Trainee Years and Personal Insights

The JENNIE interview revealed her struggles during trainee years, highlighting harsh tests and constant competition. She also discussed her demanding BLACKPINK schedule and how it affected her health.

Here’s a link to MLBPARK.

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