JENNIE and CHANEL 25 Handbag come together in a global campaign that highlights fashion, movement, and personal style. She joins Dua Lipa in visuals captured by David Sims and a music video-style film directed by Gordon von Steiner. The campaign celebrates everyday elegance, with fans praising JENNIE as a perfect match for CHANEL.
JENNIE and CHANEL 25 Handbag Start a Stylish Collaboration
JENNIE joined the CHANEL 25 Handbag campaign alongside Dua Lipa, marking another milestone in her long-standing relationship with the brand. Since 2017, she has worked as a CHANEL ambassador, adding her signature energy and elegance to the brand’s evolving image. This new campaign continues that synergy, blending global fashion influence with JENNIE’s unique style.
CHANEL 25 Handbag and JENNIE Capture Elegance Through Simplicity
The campaign photos, taken by David Sims, focus on a minimalist concept that highlights the sleek charm of the CHANEL 25 Handbag. JENNIE’s captivating look pairs naturally with the modern feel of the bag. The visual concept emphasizes both beauty and simplicity, reinforcing the bag’s timeless appeal.
A Handbag Designed for Everyday Versatility
Designed for every moment, the CHANEL 25 Handbag blends soft comfort with practical style. It feels light and flexible, ideal for daily use. Quilted textures, chain-woven leather straps, and multiple pockets reflect CHANEL’s iconic codes with a casual, modern twist. Available in black leather, denim, and bright colors, the bag comes in various styles like shoulder and tote formats.
A Music Video-Inspired Campaign Film
Director Gordon von Steiner created the campaign video with a bold, music video-inspired aesthetic, following Dua Lipa’s earlier film. In the video, JENNIE moves between lively Manhattan streets and a photo studio, following her own rhythm. The soundtrack, “She Drives Me Crazy” by Fine Young Cannibals, adds playful energy and matches the campaign’s stylish pace.
CHANEL 25 Handbag Matches JENNIE’s Lifestyle and Fashion Identity
JENNIE said the CHANEL 25 Handbag represents freedom of movement and fits perfectly with different lifestyles and situations. She explained the bag helps express her style in fresh ways, offering both comfort and versatility. She called it the ideal everyday bag, especially useful while traveling or working. For her, CHANEL continues to be a source of creative energy and inspiration.
Fans Celebrate the Bond Between JENNIE and CHANEL 25 Handbag
After the announcement, Korean community theqoo flooded with praise for JENNIE and her connection with CHANEL. Fans called her “human CHANEL” and said no one else could represent the brand so well. Many admired her walking with the handbag, saying her aura brought out its full charm. The campaign feels like a win-win, elevating both JENNIE and CHANEL through this perfect partnership.

Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
Can’t wait to see JENNIE at the chanel show come OCTOBER!!!
I GENUINELY HOPE CHANEL PUTS HER IN THE BEST PIECE.