JENNIE Mentions Banana Kick on U.S. Talk Show, Sparking Buzz

JENNIE introduced Banana Kick on a U.S. talk show, instantly sparking strong global interest in unique Korean snacks. Nongshim quickly responded with playful marketing on social media, and its stock price surged after her mention. Korean snack exports rose sharply, supported by Hallyu stars like JENNIE and Rosé who featured them in viral videos.

JENNIE and Banana Kick Go Viral on U.S. TV

JENNIE appeared on the popular U.S. program The Jennifer Hudson Show to promote her solo album Ruby. During the interview, she introduced Banana Kick as her favorite snack. She added that it tastes like bananas but has an unexpected flavor. Jennifer Hudson tried the snack on air and responded with excitement and curiosity. This short moment instantly drew attention from global audiences.

JENNIE and Banana Kick Boost Nongshim Stock

As of March 21, Nongshim’s stock value rose for four consecutive days, gaining over 264 billion won. Analysts said JENNIE’s global influence played a major role, alongside recent price increases for ramen. Her Banana Kick mention turned into real-world economic impact.

JENNIE and Banana Kick Dominate SNS Trends

After the episode aired, Banana Kick, Shrimp Crackers, and Whale Snacks all trended on social media worldwide. Consumers shared reactions, and many expressed interest in trying Korean snacks. Some even predicted a rise in Korean snack exports. Nongshim quickly responded with witty social media content. On March 19, the company posted an image of Banana Kick and Shrimp Crackers hosting a talk show. In the image, Banana Kick proudly says, “I got a five-second solo shot thanks to JENNIE!”

Online Reactions Highlight Banana Kick’s Strength

The news reached Korean communities like MLBPARK, where users reacted with excitement and humor. Many praised Nongshim’s fast marketing response. Some users said Shrimp Crackers, already popular through Japanese originals abroad, lack competitive edge. In contrast, they believed Banana Kick could stand out globally as a unique and unfamiliar snack.

JENNIE and Banana Kick Help Fuel Korean Snack Exports

Korean snack exports soared, with U.S. imports rising 39.9% to $12.44 million in February. Exports to Japan and China also rose 40.0% and 31.0%, respectively. Taiwan’s demand jumped 54.0%, continuing a three-month streak of 50% year-over-year growth. Experts credited the popularity of Korean snacks to K-pop stars like JENNIE and Rosé, along with YouTubers promoting Korean products worldwide.

JENNIE and Billboard Hot 100: A Record-Breaking Solo Success

JENNIE made history by placing three Ruby songs on the Billboard Hot 100, the first female K-pop soloist to do so. With six total entries, she now holds the record for most Billboard Hot 100 songs by a female K-pop artist.

Here’s a link to MLBPARK.

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