Hearts2Hearts to Shine at GirlsAward 2025 in Tokyo

Hearts2Hearts will perform at GirlsAward 2025, Japan’s biggest fashion and music festival, showcasing its unique charm. The group is gaining recognition in Japan through past performances and its reality show Chat Hearts2Hearts. The group also made history with 400,000 first-week album sales, sparking debates on international fan support and sales tactics.

Hearts2Hearts to Perform at GirlsAward 2025 in Tokyo

Hearts2Hearts is set to appear at Rakuten GirlsAward 2025 SPRING/SUMMER, Japan’s largest fashion and music festival. The event will take place on May 3 at the National Yoyogi Stadium in Tokyo. The group plans to showcase its unique charm and diverse performances, capturing the audience’s attention.

GirlsAward Welcomes Hearts2Hearts to Japan’s Biggest Music and Fashion Event

Since its launch in 2010, GirlsAward has been held twice a year, bringing together influential figures from the fashion and music industries. The inclusion of Hearts2Hearts in this prestigious lineup highlights the strong local interest in the group and its growing presence in Japan.

Hearts2Hearts Gains Momentum in Japan Ahead of GirlsAward

Before GirlsAward, Hearts2Hearts already made a strong impression in Japan by performing at TV Asahi’s global music festival, The Performance, in March. The group, known for its enchanting and mysterious music, is expected to captivate local fans once again with its distinctive visuals and talent.

Reality Show Success and Expanding Fanbase

The group’s first reality show, Chat Hearts2Hearts, is receiving positive feedback. It airs every Wednesday on Wavve at 11 AM and every Thursday on Mnet at 10:40 PM. This program provides fans with a closer look at the group’s dynamics and personalities, further strengthening their connection with the audience.

Hearts2Hearts’ Record-Breaking Debut Album Sales

Discussions on the Korean online community theqoo focus on Hearts2Hearts selling over 400,000 copies of its debut album in the first week. This milestone sets the highest first-week sales for any girl group debut album in history. Fans on theqoo reacted with amazement and praised SM Entertainment for its strong influence. Many pointed out that international fans drive most K-pop album sales. Hearts2Hearts seems to have quickly built a strong overseas following. Some speculated that Carmen, the Indonesian member, boosted album sales in Indonesia. Others argued that Indonesia buys relatively few K-pop albums compared to its population size.

Speculation Over First-Week Sales Strategy

Despite the impressive sales, some netizens raised suspicions of “first-week bulk buying”—a practice where record labels or retailers purchase large volumes of albums during the initial sales period to inflate numbers. This strategy involves pre-purchasing albums for future fan sign events, making first-week sales appear significantly higher. Critics argue that this method does not contribute to long-term album sales growth.

Debunking Bulk Buying Allegations

Supporters of Hearts2Hearts countered these claims, stating that there is no evidence to accuse the group of manipulating sales. Many fans buy debut albums in large numbers to secure opportunities to meet idols before they become more famous. Given this common trend, most believe Hearts2Hearts’ strong debut sales are a natural outcome of its growing popularity.

Chat Hearts2Hearts Features Hearts2Hearts’ First Reality Show

Chat Hearts2Hearts captures the vibrant journey of Hearts2Hearts as they navigate their first reality show. The program reveals personal stories, including SM casting experiences, and features team missions like ‘Buddy Day.’

Here’s a link to theqoo.

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